privacy

Privacy Policy – Choice Homes

Introduction

This Privacy Policy outlines Choice Homes (“we”, “our”, or “the Company”) practices with respect to information collected from users who access our website (“Site”) or otherwise share personal information with us (collectively, “Users”).

Grounds for Data Collection

Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the performance of our contractual obligations towards you, for providing you with our services, to protect our legitimate interests, and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read this Privacy Policy and use it to make informed decisions.

Legal Grounds for Processing Personal Information

In this Privacy Policy, we explain the legal grounds for processing personal information, such as:

Consent
We may process your personal information when you have given us your explicit consent to do so for a specific purpose. For example, when you sign up for our newsletter, create an account, or participate in a survey. You can withdraw your consent at any time by contacting us or following the instructions in our communications.

Contractual necessity
We may process your personal information when it is necessary to perform a contract with you or to provide you with our services. For example, when you purchase our products, use our platform, or contact our customer support.

Legal obligation
We may process your personal information when we are required to do so by law or by a court order. For example, when we respond to a lawful request from a public authority, comply with tax obligations, or protect our legal rights.

Vital interests
We may process your personal information when it is necessary to protect the vital interests of you or another natural person. For example, when we prevent or address a serious threat to your health or safety, or that of another user or third party.

Public interest
We may process your personal information when it is necessary for a public interest that is recognized by law. For example, when we contribute to scientific research, statistical analysis, or public health initiatives.

Legitimate interests
We may process your personal information when it is necessary for our legitimate interests or those of a third party, provided that they are not overridden by your privacy rights and interests. For example, when we improve our products and services, enhance our security measures, prevent fraud and abuse, conduct marketing activities, or pursue business opportunities.

What Information Do We Collect?

We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, or credit card information. You may, however, visit our site anonymously.

What Do We Use Your Information For?

Any of the information we collect from you may be used in one of the following ways:

To personalize your experience (your information helps us better respond to your individual needs)
To improve customer service (your information helps us respond more effectively to customer service requests and support needs)
To process transactions
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever without your consent, other than for the express purpose of delivering the purchased product or service requested
To administer a contest, promotion, survey, or other site feature
To send periodic emails

The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, and related product or service information.

How Do We Receive Information About You?

We collect two types of data and information from Users.

Non-Personal Information

The first type of information is un-identified and non-identifiable information pertaining to a User, which may be made available or gathered via your use of the Site (“Non-Personal Information”). We are not aware of the identity of a User from which this information was collected.

Non-Personal Information may include aggregated usage information and technical information transmitted by your device, including certain software and hardware information (such as browser type, operating system, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (such as pages viewed, browsing activity, clicks, and actions).

Personal Information

Personal Information is individually identifiable information that identifies an individual or may reasonably identify an individual. This includes:

Device Information
Geolocation data, IP address, unique identifiers (such as MAC address and UUID), and other information relating to your activity on the Site.

Registration Information
When you register on our Site, you may be asked to provide your name, email address, phone number, physical address, and other details.

Browsing History
Information about pages visited, links clicked, time spent on pages, and search terms used.

Location Data
Country, city, ZIP code, or GPS coordinates derived from IP address, device settings, or browser permissions.

Device Data
Device type, model, brand, operating system, browser, screen resolution, and unique identifiers.

Contact Data
Name, email address, phone number, or social media account details used for communication, newsletters, updates, promotions, surveys, or customer support.

User Rights

You may request to:

Receive confirmation as to whether personal information concerning you is being processed and access your stored personal information
Receive a copy of personal information you voluntarily provide in a structured, commonly used, and machine-readable format
Request rectification of your personal information
Request erasure of your personal information
Object to the processing of your personal information
Request restriction of processing of your personal information

You may also lodge a complaint with a supervisory authority.

Please note that these rights are not absolute and may be subject to our legitimate interests and regulatory requirements.

To exercise any of these rights, please contact our Data Protection Officer (DPO):

Phone: 856-889-3597

Retention

We will retain your personal information for as long as necessary to provide our services and comply with legal obligations, resolve disputes, and enforce our policies. Retention periods are determined based on the type of information collected and its purpose, and in accordance with applicable regulations.

We may rectify, replenish, or remove incomplete or inaccurate information at any time and at our discretion.

Cookies

We and our trusted partners use cookies and similar technologies in our services.

A “cookie” is a small piece of information assigned to your device while viewing a website. Cookies allow efficient navigation, automatic feature activation, preference saving, relevant advertising, and statistical analysis.

The Site uses the following cookies:

Session cookies – Temporary cookies deleted when the browser closes
Persistent cookies – Stored for repeat visits and preference retention
Third-party cookies – Set by analytics and content providers

Cookies do not personally identify you. You may disable cookies in your device settings, but some Site features may not function properly.

We also use Google Analytics to improve our Site. Google Analytics collects usage information but does not identify users personally. Google’s use of this data is governed by the Google Analytics Terms of Use and Google Privacy Policy.

Third-Party Collection of Data

This Privacy Policy applies only to information we collect. We encourage you to review the privacy policies of any third-party services you use.

This policy does not apply to companies we do not own or control.

Mobile Information Protection

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information shared with subcontractors for support services is permitted. Text messaging opt-in data and consent will not be shared with any third parties.

How Do We Safeguard Your Information?

We implement reasonable security measures to protect your information. However, we cannot guarantee that unauthorized access will never occur.

We may use third-party advertising technologies that place cookies on your browser. You may opt out through:

Minors

The Site is not directed to children. We do not knowingly collect Personal Information from minors. Parents or guardians should contact us if unauthorized information has been provided.

How to Contact Us

If you have questions about this Privacy Policy or your information, please contact us: